Welcome to the Hive, RAAMP.
Landrum, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. RAAMP is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US commercial property management firm mapped, the 5,800 that look like RAAMP's best-fit accounts, and three campaigns we'd run for RAAMP in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for RAAMP.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a budget-cycle-driven purchase, and a founder-led team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 5,000 to 8,000 more of your best customers?
You already have the dream ones: the commercial property management firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 5,000 to 8,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a commercial property management firm.
Every US nonresidential property manager sits in Census County Business Patterns counts and the IREM Member Directory, with firm size, portfolio scope, and the names of the controllers and portfolio managers who sign. We build the list from that, enrich the buyers, and time the sends to the fiscal-year budget cycle.
You're the first supplier that comes to mind.
We'll actively monitor all 32,000 US property management companies and reach out when the right signal shows up, so RAAMP is the first name a portfolio controller thinks of when replacing their accounting stack.
- New Controller or VP of Accounting hireLinkedIn and job boards; new finance leaders re-evaluate the accounting stack in year one.
- Portfolio acquisition or unit-count jumpPress releases and CoStar filings; growth strains spreadsheets and legacy PM tools fast.
- Legacy PM software contract renewalRFP postings and vendor case-study churn signal a Yardi or MRI contract expiring.
- New IREM CPM designation or chapter roleIREM Member Directory updates; certified managers are budget holders shopping for tools.
- Property accountant or portfolio manager job postingHiring for ops roles signals a firm scaling past what its current system handles.
- PE or roll-up acquisition of a management firmPitchBook and press; new ownership standardizes systems across acquired portfolios.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from IREM Member Directory, Census County Business Patterns, and state LLC filings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Landrum, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.